Branding - part of a bigger brand or creating your own?! It’s all part of building your business…

What do I mean?! “Merch!!” “Swag” “goodies” all words that are muttered and squealed when you attend an event or visit a trade stand or get Thankyou gift from a company in the post, or even competition winning!!

They send you the branded stuff! WHY!? because it works, you are going to love it all….

The pencil, the pen, the stickers, the lanyard, biscuits, drinks bottles, cups, mousemats (are they even a thing anymore?? But let’s say they are for the purpose of this blog) tote bags, notebooks plus your clothing, magnetic car stickers, branded Thankyou cards and notelets.

Everything is centered around your brand, so people see it, they remember it, it’s easy for their memory to fetch when they need it because you’ve put it forefront and centre.

So whether you’re part of a well established company with their own merchandise you can purchase for customers, or if you’ve created a brand of your own…. Get the merchandise sorted… get your brand in front of people!

You and your customers are walking/talking billboards…. use this opportunity properly and it will help grow your business.

I attended an event yesterday with over 50 other business owners… entrepreneurs, brand reps, CEOs but what we ALL loved and raved about was the event branded cakes and biscuits, our branded swag bags with branded cups, lanyards, stickers!! We couldn’t wait to see what our gifts were and all gushed about them to one another.

I’m only at the beginning of understanding the true power of using the brand I’ve created to move my business but having seen the power of it yesterday…. I am going full steam ahead from now onwards!!! Keep your eyes open for THE TRAVEL RICHER GROUP & TRAVEL RICHER WITH DANIELLE appearing everywhere

So to start I’m going to send one lucky blog reader a sample swag bag from me!

All you have to do is follow me on ZZATEM, comment on this blog and echo it, plus find me on LinkedIn, Instagram or Facebook and refer to #zzatem #travelrichergroup