Customers first see packaging when they come into contact with your product. You want them to feel they are worth their time and effort, but you don't need bright colors or flashy fonts because people can get uncomfortable if they don't do it right. Glossy laminates offer a bold finish, while matte laminations provide a softer, more subtle elegance depending on the type of user you're trying to appeal to on chocolate display boxes. Both processes have their advantages and are an integral part of the effect. This determines how your product packaging will stand out in the market.
What is Lamination?
When laminating, your packaging is protected with a fragile plastic film to protect it and make it look more pleasing. This provides superior protection for each printing element - more so than varnish - and helps reduce wrinkles that may exist on thicker paper. It is also water-resistant, which helps keep moisture out of the box and extends its shelf life if it comes into contact with other elements, such as UV rays and outdoor dust particles, during shipping. Laminate offers more excellent protection than lacquer.
While laminate offers a premium look and feel, it does have some downsides. The main disadvantage of this design is that it is not 100% recyclable as the added layer covers all other layers (including paper), so it cannot be removed or recycled as easily as traditional custom display boxes. There are many types of laminations, but the two most common styles are matte and glossy. Mattes are ideal when you want your packaging to look smoother, while the glossy ones make them shinier.
Gloss Lamination
Brand identity needs to be communicated through every consumer touchpoint, from packaging to customer experience. Your chocolate display box for shop design can significantly influence consumers' perceptions and relationships with your brand. Gloss lamination is a visually appealing dynamic way to add value to a product. Glossy lamination on custom printed chocolate display box creates richer colors than matte. In addition, it helps in making your chocolates stand out on store shelves.
The Features of Gloss Lamination
Glossy laminates have a wear-resistant coating that resists dirt and dust. If exposed to surface dirt, it can be easily cleaned to protect your product optimally. The gloss creates a premium feel in brightly lit retail environments. Still, wrinkles, scratches, or dents can be more visible than on glossy surfaces, as well as a UV coating on certain parts of the print, resulting in a brighter color that masks any finesse in your strike laminate packaging design.
Matte Lamination
Custom chocolate display box design is more than just a product display. It's about how you communicate with your customers on an emotional level and how you can build or break a brand. Today, people use matte finishes to create high-end products that stand out from other ordinary items that consumers can overlook when browsing their local stores. While this custom chocolate display packaging can easily be fingerprinted, it is designed to last a long time, so you don't have to worry.
The Features of Matte Lamination
Matte lamination is an excellent option for an overall softer look. Especially with darker tones, a less reflective layer reduces contrast and creates tones with muted colors. This creates a sense of sophistication and stands out from the competition for target audiences with different tastes who always want something new. With the growth of in-store shopping, many confectionery brands are turning to matte lamination printing for their packaging. Matte black is an ideal canvas for using printing techniques such as embossing and metal foil to make the product more attractive on the shelf and easy to disassemble at its destination.
Why Choose Matte Lamination for Custom Chocolate Display Boxes?
We recommend choosing a matte lamination if it will be exposed to direct light. This effectively prevents strong glare when looking at a custom printed chocolate display box up close and emphasizes the colors in your packaging. This makes it easy for passersby or shelves near you to find what they're looking for without looking back. The retail version of your design is made of a durable matte laminate that can withstand frequent handling (and even stirring).
A matte finish maintains clean lines and an elegant look, as opposed to a glossy finish, which tends to fade over time due to damage such as scratches or scuffs resulting from improper handling during shipping and handling immediately before purchase - something we don't all have; want to be exposed.
Brings Attention from People
If you're inattentive, a personalized, well-printed chocolate display packaging box is for you. By adding custom designs to them, you will grab the attention of your target audience. You can add various texts to the chocolate display box that encourage customers to view them. These choices help generate positive customer feedback. Moreover, chocolate display packaging has become an essential tool for companies. You can also use the top of the box to drive big sales.
Final Thoughts
There is a wide variety of styles and textures available for custom chocolate display boxes to choose from when it comes to lamination. You'll see the difference immediately, but you need to know how the customer feels before making a final decision. While surfing the web, let an experienced branding specialist show you templates or prototypes in different designs so you can compare each opportunity head-on without risk.
Chocolate display boxes can make your product stand out and help you convey an essential message to consumers. You control the tone, taste and appearance of your packaging with innovative solutions that give your products what they need to succeed on shelves worldwide.
