You can enter the digital marketing world which is a multifaceted approach that makes use of various online channels and platforms to reach people, engage them and convert them into potential customers.
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Understanding the concept of Digital Marketing
Digital marketing consists of a wide range of tactics and strategies that aim to promote products, brands and services through digital channels such as social media platforms, email, websites, mobile applications, search engines, etc. Unlike traditional marketing methods, the reach of digital marketing is wide and you can reach more and more people.
Digital Marketing - Different Types
Let’s get to the different types of Digital Marketing which we have mentioned here for you.
- SEO (Search Engine Optimization)
It is the process of optimising a website to improve ranking as well as visibility on search engine results pages (SERPs) and it consists of several strategies such as on-page optimization, technical optimizations, off-page optimizations, etc.
- SMM (Social Media Marketing)
SMM consists of using different social media platforms such as LinkedIn, Twitter, Instagram, etc to engage more and more audiences and you can also build brand awareness. SMM consists of different tactics such as paid advertising, organic content posting, community management, etc.
- Email marketing and Content marketing
Both content and email marketing are important, in content marketing there are different things included like blog posts, videos, articles, podcasts, infographics, eBooks, etc.
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