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Is social media the new word of mouth? | #socialmedia #smallbusinessmarketing #socialmediamarketing

Is social media the new word of mouth?

Is social media the new word of mouth?

They say that word of mouth is the most powerful form of marketing and social media is the new version of the same concept. I actually disagree. Word of mouth is definitely powerful, but social media hasn't replaced it. To me, social media is an extension of word of mouth marketing.
 Echo