I recently did my own launch for my Digital Wedding Planner and it was a great way for me to put into practice the things I help others do for their launches. On reflection, there are many things I would do differently and this will help me for planning my own launches in future but also for client launches.
PLAN
It might sound like an obvious one, however I didn’t really have a plan! I know, crazy since planning is my thing. I’d set a date and then as often happens, life gets in the way and I hadn’t put any strategy in place for my marketing or even for the actual launch event. I had shared there would be prizes and then realised on the night, I hadn’t thought what I was going to offer and so I sent a panic message to my accountability buddies to save the day!
Lesson learned - have a plan for the lead up to the launch, the launch and then the period after the launch
TIME
Now this sort of comes under plan, but allowing enough time! I think by the time my planner was finished and listed on my Etsy and website I had given myself 1 week to market that I was doing a launch event.
To some this would be ample amount of time, however, when I also have a full time I had very little time to execute the promotion of the plan. Now on the flip side, had I given myself more time this may also have been a hindrance so it is definitely a fine balance.
MARKETING
Making your audience aware that you have an event coming up, especially when I only had a week, I most definitely was too safe. 1 post a day was not going to be enough, however, that's all I put out and then wondered why only 8 people had selected to go to the event!
There’s no such thing as sharing too much, as I am starting to realise. I think they say 20 touch points so my 7 in 1 week was not even going to scratch the surface. I know for next time to include my marketing within my plan
THE LAUNCH DAY
The marketing doesn’t stop, just because it’s launch day. In fact it should have been going up a gear or two, right up to the point of me hitting live and even after I have finished the live. I had such a buzz from the interaction on the live but then lost all momentum by not keeping the visibility high on my socials to get people heading to the link and buying.
It’s all done now and now I have to keep telling people that this planner exists especially as I add more digital items to my repertoire and start the research to make it a physical planner which was the idea in the first place.
BUDGET
If you follow me on socials, you will see I’m often talking about the Budget. I did this launch on a non-existent budget which is fine and not every launch requires the bells and whistles, however, I can 100% see why people pay me to plan and execute their launches.
It’s overwhelming and there are so many things to think of! There are possibly many things I didn’t think of that if I had had the budget to pay for a me would have happened
So, there's more to a launch than the actual launch and I now see the value in me as I can tell clients that I practise what I preach
I’d love to know if you’re planning a launch, what you do to ensure it’s success
Until next time
Charlotte x
Charlotte Harrison 31 w
We often do all the work for others but when it comes to ourselves forget to put it I to practice xx