At Natalie Trice Publicity, I believe in a different approach, let's face it I am old school but it works. I prioritise sustainability, credibility, and expertise due to nearly three decades of experience navigating the ever-changing world of media and I combine tried-and-tested PR methods with ongoing professional development. I stay ahead by engaging with industry groups, investing in training, and being a proud member of the Chartered Institute of Public Relations (CIPR) and Women in PR which means my clients benefit from a blend of solid expertise and fresh, relevant insights.
Why Helena Over Headline Chasing
Far from being out of date or over the hill, experience in PR is like a timeless wardrobe staple, it never goes out of style when paired with a spark of creativity. Helena Bonham Carter’s career is a perfect analogy: she’s unapologetically herself, consistent, and valued for her unique contributions rather than fleeting trends. Working with someone who understands the nuances of the media landscape, who you can trust to be honest with you, and who still has that creative edge alive and kicking will always trump a quick burst of publicity.
PR isn’t about being loud for the sake of it, it’s about making your voice heard in a way that truly resonates, so let's dig in:
Sustained Growth vs. Short-Lived Hype
A red carpet appearance or viral post may make waves today, but what about tomorrow? Media exposure should act as a springboard, not a one-off spike that leaves you scrambling for relevance. Thoughtful media relations focus on building visibility brick by brick, ensuring that each feature contributes to your overarching goals. You’re not chasing trends—you’re setting your own narrative.
Trust and Credibility Matter
Being a familiar, trusted name in your field holds far more weight than a single dazzling appearance in the lastest dres. When you work with a PR professional who’s known for their dependability and network of genuine relationships with journalists, you build a reputation that stands the test of time. Editors and producers want experts they can call on, the kind of expert who delivers thoughtful insights, not flashy soundbites. The kind of expert like you.
Consistency Beats Chaos
Publicity doesn’t have to be unpredictable or reactive, and safe pair of hands ensures that your PR efforts are structured, strategic, and aligned with your goals but there's room for agility and fludid responses to the news agenda. That means regular, meaningful media opportunities, from expert commentary to industry features, rather than chaotic peaks and troughs.
Crisis Prevention Over Crisis Management
With all eyes on you during a big moment, the stakes are high, and without the right support, things can go sideways quickly. A PR expert not only lands you in the spotlight when it makes sense but also ensures you’re prepared for what comes next. From controlling the narrative to handling unexpected questions, they’ve got your back.
Building Relationships, Not Just Features
PR isn’t just about getting mentioned in magazines or on podcasts. It’s about nurturing relationships with your audience, journalists, and industry peers. We want to help you foster connections that lead to long-term opportunities and one trusted media relationship can lead to a series of features and speaking slots that elevate your brand over time.
Expertise Over Virality
Quick wins can sometimes be the result of luck rather than strategy. When you partner with someone who takes an intentional approach to your media exposure, you position yourself as a thought leader, not a flash in the pan. Being featured in the right publication or radio show reinforces your credibility, helping you become the go-to expert for your industry.
Longevity Wins Every Time
Red carpet moments fade, sorry but it's true. An profile in a national publication or expert commentary in a top business outlet will last far longer that the paps. Yes, have fun but work with someone who ensures that you’re remembered not for one big moment but for a series of impactful moments that build over time.
The Takeaway: Be Known for the Right Reasons
It’s easy to be tempted by the allure of five minutes of fame, but long after the photos have been posted and the initial buzz has died down, what will remain? If you’re serious about elevating your profile and achieving your goals, investing in a PR expert who takes a long-term approach is the winning strategy.
My approach blends reliability with a spark of creativity, and like Helena Bonham Carter, it comes with a twist of self-knowing, confidence, and originality, ensuring that your story stands out and lasts.
Ready to make your mark?
Head to www.natalietrice.co.uk and let’s put you on the media map the right way.
See you soon!
Natalie
