Understanding Neurodivergent Brains: The key to growing your children's activity business

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As a children's activity provider you have a unique opportunity to make a positive impact on neurodivergent children by adapting and being neuro-inclusive. As a parent of a neurodivergent child I find it tricky to send my son to activities so by being neuro-inclusive you will build trust with families like mine.

As a Children's Activity Provider, you have a unique opportunity to make a profound difference in the lives of neurodivergent children by being neuro-affirming and neuro-inclusive. The importance of understanding neurodivergent brains cannot be overstated, and here’s why it matters and how it can benefit your business.

What Does It Mean to Be Neuro-Affirming and Neuro-Inclusive?

Neuro-affirming practices embrace the idea that neurological differences are natural variations of the human experience. This means recognising and valuing the unique strengths and perspectives of neurodivergent individuals, including those autistic individuals, ADHDers, and those who are dyslexic. Being neuro-inclusive involves creating environments where neurodivergent children feel accepted, supported, and able to thrive.

Why Is This Important?

1. Enhances Participation and Engagement: When children feel understood and supported, they are more likely to engage fully in activities. This leads to better outcomes and more enjoyable experiences for all children.

2. Builds Trust with Families: Parents of neurodivergent children and those with disabilities, like myself, often face challenges in finding activities that accommodate their child’s needs (I have only just found my child an activity where I trust the leader understands my son’s needs). By demonstrating an understanding and commitment to inclusivity, you build trust and loyalty with these families.

3. Encourages Social and Emotional Development: Inclusive environments foster a sense of belonging and acceptance, which is crucial for the social and emotional development of all children, particularly those who are neurodivergent.

4. Promotes Diversity and Inclusion: Embracing neurodiversity enriches the community and promotes a culture of acceptance and respect. This benefits everyone and creates a more inclusive society.

How Does This Help Your Business Grow?

1. Attracts a Broader Audience: By being known as an inclusive provider, you open your doors to a wider audience. Families seeking supportive environments for their neurodivergent or disabled children will choose your activities over others and recommendations get shared A LOT in SEND parent Facebook groups!

2. Improves Reputation and Credibility: A commitment to neuro-inclusivity enhances your reputation as a caring, forward-thinking provider. This not only attracts new customers but also encourages repeat business and word-of-mouth referrals.

3. Meets Increasing Demand: There is a growing demand for inclusive activities that cater to neurodivergent children. By adapting your practices to be neuro-affirming, you meet this demand and stay ahead of the curve.

4. Fosters Innovation and Creativity: Understanding and supporting different brains encourages innovative approaches and creative solutions, enriching your programs and making them more dynamic and engaging.

Join Us at The Adapt and Include SEND Conference

To help you on this journey, join us at The Adapt and Include SEND Conference on Saturday, 2nd November at the Marsham Court Hotel, Bournemouth. This one-day event, organised by me (Nicole Bateman), a dedicated SEND advocate, will provide you with the knowledge, tools, and strategies to create truly inclusive environments.

By coming along, you’ll gain:

• Practical training from industry experts in neurodiversity and disability.

• Insights into neurodivergent perspectives

• Strategies for adapting activities

• Networking opportunities with like-minded professionals

Why This Conference Matters

The Adapt and Include SEND Conference is designed to address the critical need for inclusivity in children's activities. My personal experience as a parent of an autistic child with epilepsy gives me a deep understanding of the challenges families face when looking for suitable activities for their children. Many families hesitate to enrol their children in activities due to concerns about whether providers understand their child’s specific needs. This conference aims to bridge this gap by equipping providers with the necessary skills and knowledge.

What’s Included in the Day

Participants can expect a comprehensive programme that includes:

• Deep Dive Workshops: Learn from industry experts about best practices for inclusivity.

• Delicious 2-Course Lunch: Enjoy a meal while networking with fellow professionals.

• Networking Session: Connect with like-minded individuals and build valuable relationships.

• Chill Out Space: Take advantage of the sensory room and accessible facilities.

• Practical Adaptations: Gain hands-on experience with practical examples of good practice.

By attending, you'll leave with practical takeaways you can implement right away in your sessions and marketing strategies, helping you create environments where all children feel included.

Let’s Make a Difference Together

Embracing the power of neurodiversity is not just about being inclusive; it’s about enriching your activities, fostering innovation, and growing your business. Let’s work together to ensure every child feels included, supported, and able to thrive.

Secure your spot now and be part of this important movement here for more details and let’s connect further at www.instagram.com/conversationswithasendmum

By making these changes and adopting neuro-affirming practices, you'll not only benefit the children and families you work with but also set your business up for sustainable growth and success. Let’s create a brighter, more inclusive future together!


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