We all know that first impressions count, and your elevator pitch is one of the most powerful tools you have to help you do that. Whether you're formally networking or simply meeting someone new, what you say in the first 30 seconds really sets the tone. Yet, with so much pressure to "get it right," we can often find ourselves struggling to craft a pitch that doesn't feel rehearsed or inauthentic. So how do you create an elevator pitch that not only grabs attention but also reflects who you truly are?
In this article I share a six step method to finding your voice and developing an elevator pitch that reflects the real you.
Step 1: Know yourself
You’ve probably been told to “be yourself” many times, but that can be easier said than done. Most of us are not that self aware so it’s worth spending time on this. After all, how can you share who you are if you don’t fully understand it yourself. This is where the magic happens. Take some time to reflect on your strengths, what really drives you, and the unique qualities that set you apart.
Consider:
- What are your core values?
- What motivates you?
- What are your key strengths?
- What impact do you want to make?
These answers will underlie what you include in your pitch and the way you speak. When what you say aligns with who you are, your pitch will be more natural to deliver and you will come across as more genuine.
Step 2: Know your audience
Knowing who you are doesn’t mean that you can ignore your audience and their needs. A good elevator pitch isn’t a one-size-fits-all monologue. You will build better connections by tailoring what you say to be relatable for the person you're speaking with. If your pitch is simply you reciting a script then neither you, nor the person you're talking to, will feel actively engaged.
Consider:
- Can you relate to their business or industry?
- Can you relate to their location?
- Do you know that your anecdote about a dog will endear them or will you choose a different example?
- What concerns do they have in their company role?
- Do you need to cut out your industry jargon or are they expecting it?
Adapting to your audience doesn’t mean that you shouldn’t be authentic. By being aware of who you are speaking to, their points of reference and needs, you can adapt to remain yourself while addressing their needs.
Step 3: Craft a clear and concise message
Your elevator pitch needs to be short, but make an impact. The key is clarity. There is a big difference between sharing a skill or experience and delivering your life story.
Focus on these elements:
- Who you are: Your name and your business name.
- What you do: Briefly explain the problem you solve and how you solve it.
- What makes you unique: This could be your approach, who you work with, your perspective or experience, or your specific qualifications.
- What next: What do you want them to do next? Call you? Look at your website? Refer someone to you?
For example:
Hi I’m Kim of KL Web Design. I specialise in creating websites for local independent businesses, which drive customers to their door. Having grown up in a family of shopkeepers, I’ve seen first hand how the need to be online is hampered by the limited time available so I create websites which are easy to update and won't take all your time.
I’m looking to get in touch with more potential customers and can be contacted by phone or email.
Step 4: Practice, but don’t memorise
Once you’ve crafted your pitch, practise it. That doesn’t mean you need to ensure that you are repeating every word just as you’ve written it, but you should be comfortable with the key structure and contents. If you find that the words you are saying are slightly different to what you planned, but feel more natural, change your pitch. We often write down words we don’t say in real life but provided that the message is the same it's usually better to use the words you normally would. The more comfortable you are with your pitch, the more naturally it will flow in conversation. However, leave room to be spontaneous. This ensures your pitch can adapt to the flow of conversation and feel less rehearsed.
Try practising in front of a mirror, recording yourself, or delivering it to a friend for feedback. Focus on sounding conversational, warm, and confident.
Step 5: Embrace authenticity
The most important element of any elevator pitch is to be authentic. When you stay true to who you are, you’re more likely to connect with others and build meaningful relationships. Remember, the goal isn’t to impress with buzzwords or flashy titles—it’s to communicate your value and personality in a way that feels genuine.
Don’t be afraid to show your personality. A touch of humour, a personal anecdote, or a genuine smile can make your pitch memorable and relatable. People are more likely to remember you if they feel like they’ve met the real you, rather than just another polished professional.
Step 6: Be ready to evolve
Your elevator pitch isn’t set in stone. As you develop, so should your pitch. Regularly review and refine it so that it still matches your goals and feels natural. This way, you'll always be presenting the best version of yourself in your current time.
A final thought
Crafting an elevator pitch that reflects your authentic self isn’t just about finding the right words; it’s about understanding who you are and what you stand for. By staying true to your values, understanding your audience, and embracing your unique voice, you can create a pitch that not only connects and builds you a network that’s right for you, but also leaves the lasting impression you desire.
Remember, your elevator pitch is your moment to shine. Make it count by letting your true self take centre stage.
If you'd like help with creating effective introductions that you'll love, or you'd like help on speaking to promote your business then check out my range of services https://softlyinspired.co.uk/coaching/
In October I'm running a free masterclass How to engage your audience in under 60 seconds. Details and registration can be found here https://softlyinspired.co.uk/engage-in-under-60-seconds/
