Why Children's Activity Providers Need to Nail Their Networking

Hey there, Stacey Calder here! I’ve spent years helping businesses raise their profile and grow their audience, and today, I’m talking to all you wonderful children’s activity providers out there. Whether you’re running sports clubs, art classes, or educational workshops, networking can be a total game-changer for you.

Imagine filling up your classes, getting more referrals, and building a community that loves what you do. Sounds great, right? Let’s dive into why networking is crucial for children’s activity providers and my top three tips to help you become a networking pro.

Why Should Children's Activity Providers Network?

1. Increase Enrolment: Networking helps you reach more parents and caregivers who are looking for activities for their children.
2. Build Partnerships: Forming connections with schools, local businesses, and community groups can lead to amazing collaborations.
3. Stay Updated: Networking keeps you in the loop about the latest trends, opportunities, and resources in your field.

Top Tips for Successful Networking

1. Tell Your Story with Enthusiasm

Every children’s activity provider has a unique story. Why did you start your business? What’s your mission? Sharing your story with passion and enthusiasm can make a lasting impression. Whether you’re at a school fair, a local business event, or a community meeting, be ready to share what makes your activities special.

Tip: Create a short, engaging pitch/intro that highlights the benefits of your activities and why kids (and parents) love them. Practice it until it feels natural and confident.

2. Get Involved in the Community

Your local community is a treasure trove of potential clients and partners. Attend local events, join parenting groups, and participate in community activities. The more active and visible you are, the more people will think of you when they’re looking for activities for their kids. Don’t just attend events—offer to host workshops, sponsor local teams, or give talks at schools.

Tip: Use social media to keep track of local events and happenings. Platforms like Facebook, Instagram, and Nextdoor are perfect for staying connected with your community.

3. Keep in Touch and Build Relationships

Networking doesn’t end after the first meeting. Following up and staying connected is key to building strong relationships. Whether it’s a friendly email, a thank-you note, or connecting on social media, make sure to maintain contact with the people you meet. This can lead to referrals, partnerships, and a growing client base.

Tip: Set aside a regular time each week to follow up with new contacts. A simple message to check in or share updates about your activities can keep you top-of-mind.

Types of Networking Available

• Parenting and School Networks: Join PTA meetings, school fairs, and parenting groups. These are great places to meet families looking for activities for their children.
• Local Business Networks: Chambers of Commerce, Rotary Clubs, Business Success Network communities,and local business groups such as Mums in Business International can connect you with potential partners and clients.
• Online Networking: Utilise social media platforms like Facebook, Instagram, and LinkedIn to join relevant groups and connect with your community.

Networking might seem a bit overwhelming at first, but it’s all about building genuine relationships. People want to support and recommend businesses they know and trust. So, get out there, share your story, and watch your activity business flourish!

Happy networking!

Stacey x

For more support, advice and trainings for Children's Activity Providers head to The Business Success Network for CAP's HERE