So what did I do to make 6 figures in my business?
This will seem incredibly obvious and simple and yet too many business owners do not do enough of it....
I prioritised selling and marketing before anything else every single day.
I grew an audience and I sold sold sold. EVERY. SINGLE.DAY
If you are here, reading this, can you honestly say that every day you put out content and offers for your business?
If not, you are missing out on so many potential clients and customers.
Now I wouldn't sell in on the same platform every day and I would not sell in a boring, sleazy way because that doesn't work at all.
One of my most effective methods was what I call my 70/20/10 strategy.
I would put out 70% of useful content sharing my knowledge freely, making things interesting, being myself and just looking for genuine connections with people.
Then I would put out 20% pre-sale content, this would be things like:
* Sharing reviews from past clients
* Asking questions about my followers, what problems do they have that I could solve through my business.
* Teasing what was coming next
* Sharing more social proof
Then
10% is sales, but I share what people can buy EVERY SINGLE DAY, I just swap platforms or groups so that every week, every platform I'm on including my website is being updated and refreshing to the top of people's feeds with my services.
I really upped my business when I also started to share into FaceBook groups every single day with the following formula:
This absolutely elevated my game because now new people were joining both my email list and facebook group every single day (vital for your business to be constantly bringing in fresh eyes and potential customers)
Because I was giving away so much following my 'give before you ask' formula, it meant that people were keen to join my list and hear from me more. They had seen a snapshot of what I do and my knowledge base, they had seen a snapshot of who am I so they felt like they got to know me a little bit more, they had felt my support and so they wanted to see what else I had to offer.
This strategy is so simple, works for ANY business yet is so underutilised that if you do it, you are already ahead of your competition.
When I first log on to my laptop in a morning with my coffee I follow this formula and I put out marketing content BEFORE anything else, before I open emails, before I look at my phone, I make it an absolute priority because then, no matter what the day brings I know that the most important task is already done.
Without consistent marketing and visibility, you will never hit those bigger income targets.
Now I know this can be a daunting task for many business owners and I know it can feel 'spammy' or you can struggle to know EXACTLY what to write/create each day so that is why we have put together our amazing 90 day Business Accelerator programme. For overwhelmed owners just like you who really would rather just be told each day EXACTLY what to do that day in order to move the business forward and get more customers.
If this is you then you will want to reach out at Laura@thebusinessvault.co.uk and grab one of the last remaining spots on our fantastic hands on, accountability and action plan programme!
