The consumer base for frozen food products has increased. Modern life is fast and many people have no time to cook full meals therefore prefer buying frozen food which they can easily prepare. Brands that sell the product need to ensure that it remains safe and fresh so that customers can consume it.
The frozen food boxes design is able to help here as it can protect perishable products from getting damaged. The packaging even impacts the way that people perceive the frozen food product your company is selling.
Nowadays a brand needs to concentrate on eco-friendly packaging if it wants to draw the attention of a large consumer base to the perishable products it is selling. Innovations in packaging help a company create eco-friendly packaging which will be perfect for frozen food items. This has been discussed below:
Selecting packaging materials
The packaging material you choose will need to be sustainable and at the same time protect the food item from getting contaminated or from getting spoiled. The material must remain strong in freezing temperatures. It is important that no damage occurs to the box during the transitory period as well.
You need to look for materials that will not have chemicals that can go into the frozen food item and make it unfit and even dangerous to consume.
The right packaging material will make sure the product is kept safe from spoiling and freezer burn as well. Advanced materials are able to protect the product as these have strong resistance to impacts such as air, moisture, high temperatures, etc.
High-quality packaging materials that are even eco-friendly include cardboard or Kraft for instance. It is important to keep plastic waste out of the environment. Different biodegradable plastics can be considered here. When you choose materials like this to make frozen food boxes wholesale the packaging will more likely not damage the environment.
Smart packaging options
It is important that a brand does not waste packaging materials when making the box. When this is done extra resources and more effort will need to be put into transporting the product which will cause more waste. Therefore if you want the boxes to be eco-friendly it is important that they are perfect in dimensions.
The frozen food product’s dimensions will need to be kept in mind when making a box such as this. The product will need to be kept comfortably in it so that it does not move too much. A brand even needs to make sure the frozen food product is not put into a really small box as it can get spoiled in this way.
The packaging can employ technologies such as RFID as well as IoT so that product tracking can occur and also so that customer interaction is enhanced.
Printing details about frozen food item
Custom frozen food boxes need to convey details about the product as customers need to know this before they buy it. An informative packaging design is required here which helps customers know about the contents.
The product can be visually represented on the box. You can state what it is, its ingredients along with the preparation method. The warnings and quantity can be noted also. To make the boxes remain eco-friendly it is important that the box be printed in a way that it does not lose its sustainable properties.
The ink that is used here matters. It should not go into the food product and spoil it and it should be sustainable. There are a variety of sustainable inks present in the market and you can choose the one that is most suited to your budget.
There is algae ink that is made using algae waste cells. The ink tends to be carbon-negative. It can be employed in water or even soy-based formulations. Apart from this you can consider soy ink or vegetable-based inks.
The labeling on the packaging can be included using these inks and you can even design the box with these so that it stands out and convinces people to want to buy the frozen food product. The right color schemes can be considered as well so that brand recognition can be established. A brand can include its logo, fonts and have a consistent packaging design. The packaging can match the company’s identity and help increase brand recognition.
Frozen food packaging needs to incorporate green practices whilst keeping the perishable products safe from getting damaged. Many customers demand eco-friendly packaging as they are aware of packaging waste. A brand can differentiate itself from the competitors when it designs packaging such as this.
When the right materials are used the box will not damage the environment and will keep the product safe till it reaches the customers. The printing can even be done in a sustainable way allowing the packaging to stand out amongst the competition.
