Explanation of FM Perfumes. Questions we are asked often so I wanted to give you a clearer idea.
• Are they fake?
• Are they an illegal copy of the designer brand?
• Is the quality inferior?
The answer to all these questions is NO!
Here is the real story about the perfume industry:
What is the origin of the perfumes from the designer brands such as Chanel, Dior, Gucci and the celebrities such as Beyonce, Paris Hilton and David Beckham?
Look at their professions, the designer houses are tailors and the celebrities are singers, sports stars, models, actresses and so on, not perfume specialists. However, the public still pay exorbitant prices for perfumes or anything else with their names on it.
The origin of the actual perfumes is in Munich, Germany, where the factory DROM Fragrances is located. With a market share of over 80% they are the largest perfume developers and producers in the world.
DROM Fragrances designs and produces the perfumes which you can find under the names of designer brands. How does this work?
DROM Fragrances develops about 100 different fragrances each day. Here is an example.
Chanel is planning to present a new fragrance on the market. They go to DROM and take a look at the new fragrances that have just been produced. They sample a few and decide that the perfume in Vat Number 2079 will be their new fragrance. They order 100,000 litres of the fragrance essence from DROM Fragrances. The essence is then delivered to Chanel where they add water and alcohol. They decide to call their new fragrance (this is an example), Coco Mademoiselle.
A lot of money is spent on the design of the new bottle and the packaging, as well as advertising and glossy magazines, and of course engaging the latest beautiful model or actress on TV to endorse it. Actually sourcing the perfume from DROM is the least expensive part. All this money spent is recuperated by adding costs to each bottle of perfume they sell.
This would mean that Chanel owns the name Coco Mademoiselle, they own their new bottle design and packaging, and of course the brand name Chanel and the distinctive logo.
FM visits DROM Fragrances and purchases the fragrance essence from Vat Number 2079.
The question is, is this legal? The answer is YES!
DROM Fragrances own the fragrance as they created and produced it, and can sell it to whoever they like.
Chanel own the name Chanel, the name Coco Mademoiselle, the distinctive logo, the specially designed bottle and packaging. What they do not own is the actual perfume.
FM Perfumes design their own bottle and packaging and give their new fragrance a number, FM18. Both Coco Mademoiselle and FM18 are from the same Vat at DROM Fragrances.
What are the differences?
1. FM do not use the name Chanel, Gucci, Dolce Gabbana, Paris Hilton, or any other designer name, as to do so would be to breach copyright.
2. FM give their fragrances numbers instead of names.
3. Chanel, Gucci and other designers sell their perfume as EDP (Eau de Parfum) or EDT (Eau de Toilette), FM add less water and alcohol, therefore FM’s perfumes are Parfum (20% and 30% for women, 16% and 24% for men), which is stronger and therefore lasts longer.
4. FM does not spend a lot of money on designing exclusive bottles and packaging.
5. FM does not spend a lot of money on expensive marketing campaigns where celebrities show up to present perfume. They do business through individual distributors who have their own business operating from home.
Now do you see how perfumes from FM World can be so inexpensive compared to other brand names?
If you would like to sample any of the different fragrances available from FM, please contact me! We have over 150!
