Understanding the Challenges of Networking
Do you ever find that when you're networking, the people who seem interested in your business haven’t understood it, and you’re left wondering if your customer is out there at all? If they were in the room, why didn’t they let you know? Did they understand what you do, how you understand their problem, and the solution you offer?
Why First Impressions Matter
It can be hard to capture everything in such a short space of time, which is why some decide to give up entirely and simply say their name, business name, and title. But saying "Jenny Smith, life coach" doesn’t tell anyone much, and it’s hardly engaging. Others run on so long with all the different services, products, and offers that most have forgotten what’s been said, even if they were listening in the first place.
The Pitfalls of Poor Introductions
Truthfully, most people who go networking don't go to buy; they go to sell. Imagine being that person. Even though you want to sell, there are still things you need, in business and life. Right now, you're focused on selling, on your elevator pitch, and on who you want to speak to. As you are listening to the pitches, you hear your exact problem being described very clearly by somebody. You like the way the person speaks and how they talk about your issue. You believe that they’re the type of person you could have a conversation with and possibly solve your problem. Now, wouldn’t you decide to ask them more?
The Power of a Great Introduction
Wouldn’t it be great to be that person who gave that introduction? That’s the power of having a great response to the question, “What do you do?” It’s the power to capture the attention of those you need to be having conversations with. It's the power to offer solutions to people who need them. It's the power to grow your business by talking to the right people and not the wrong ones.
How to Craft an Effective Elevator Pitch
Finding the right introduction will save you from leaving an event where your ideal customer was waiting, but neither of you knew.
Personalised Support for Your Elevator Pitch
If you’d like to find an elevator pitch that speaks to your ideal customer, I offer a one-to-one service where we find an introduction that works for you, including how to safely adapt it and what to say next.
