Sure, print magazines have been dreaming of Valentine’s Day for weeks, and I'm pretty sure Easter eggs have been sent to their offices, but there’s a whole world of online opportunities waiting to shine the spotlight on your products in time for Christmas.
Here’s how to get that last-minute festive buzz going with blogs, influencers, and online publications.
Focus on Digital Gift Guides and Blogs Looking for Last-Minute Ideas
Online gift guides and blog round-ups are perfect for Christmas shoppers, and they tend to work with shorter deadlines than print magazines. Digital publications and bloggers are often on the lookout for fresh ideas to keep their readers inspired, right up until the big day.
Festive Tip: Find blogs and online gift guides with readers who would love your products. Whether it’s quirky stocking fillers, luxurious treats, or practical gifts, pitch an idea that fits the season. And remember to add a dash of Christmas magic—show them why your product is a must-have under the tree.
Team Up with Influencers for Some Yuletide Magic
There’s nothing like a sprinkle of influencer magic to drive those last-minute Christmas sales! Social media stars can create and share content in no time, giving your product an instant festive boost.
Festive Tip: Choose influencers who fit your brand, especially those posting about festive favourites, seasonal shopping hauls, or holiday gift inspiration. A quick, friendly pitch about why your product belongs on their feed, and under their followers’ Christmas trees, can work wonders. Influencers can turn around content quickly, so it’s never too late to make an impact and light up someone's life on Christmas morning.
Use Your Own Channels to Reach Out to More People
If time is of the essence, don’t overlook the power of your own website, social media, https://zzatem.com/ account and email list.
Get festive on your digital channels with a countdown to Christmas, special offers, or a last-minute “gift inspiration” post featuring your products.
Festive Tip: Create a daily “Christmas countdown” on your social media where you showcase a different product each day. Add a cheeky discount or bundle deal to keep the excitement going. A bit of holiday sparkle can turn followers into shoppers in no time!
The Christmas clock might be ticking, but I hope can see that doesn’t mean it’s too late to reach new shoppers. By focusing on quick-turnaround digital options, teaming up with influencers, and making the most of your own platforms, you’ll give your products that festive push they deserve.
Ready to make a splash? Book a one-to-one session with me at www.natalietrice.co.uk, and let’s work together to get your products in the spotlight so you can really celebrate this Christmas.
