What is PR?
PR is the art of storytelling and relationship building. It’s about creating, nurturing, and managing your brand’s reputation among your target audience and through the media. Unlike advertising, PR focuses on earning media coverage and engagement through compelling narratives and authentic interactions, not paid placements.
How does PR differ from advertising?
If advertising is a monologue, PR is a dialogue. Advertising relies on paid spaces to deliver your message, while PR cultivates organic coverage and credibility through media stories, social engagement, and community relations. It’s the difference between telling everyone you’re a trusted expert and having respected third parties vouch for your expertise.
Why do health and wellness businesses need PR?
Your unique approach to health and wellness deserves attention and PR can help amplify your voice in a crowded market. Through media features, expert commentary, and community engagement, PR builds trust, credibility, and visibility for your brand.
Do I need to be famous to get press coverage?
Not at all. Fame can open doors, but compelling, relevant stories and expertise are what truly capture media interest. Whether it’s your unique method, a transformative client success story, or your take on industry trends, what matters is the value and uniqueness of the narrative you bring to the table.
Can I start PR efforts at any stage of my business?
Absolutely. Whether you’re just launching, looking to grow, or aiming to maintain your market position, PR can be tailored to meet your specific goals and needs at any stage of your business journey.
Do I need a website before starting PR activities?
While not an absolute must, a website acts as your digital HQ, where interested parties can learn more about your offerings, your mission, and your values. It’s a powerful tool for consolidating your brand’s online presence lends credibility to your PR efforts and will be searched for by journalists, podcasters, and potential clients. What's not to like?
Are professional photos a must for PR?
While professional photos are not a strict requirement, they can significantly enhance your PR materials. High-quality images that reflect your brand’s essence can help with storytelling, and make your pitches stronger and engaging. Why not download my FREE press pack here to get the image low down?
Are professional photos a must for PR?
While professional photos are not a strict requirement, they can significantly enhance the appeal of your PR materials. High-quality images that reflect your brand’s essence can be instrumental in storytelling, making your pitches more attractive to the media and engaging for your audience. Why not download my FREE press pack here to get the image low down.
What if I don’t have any media contacts?
Starting from scratch is more common than you think. PR is about building relationships over time. Begin by identifying media outlets and influencers in your niche, engaging with their content, and understanding what stories they’re interested in. Tailor your pitches to their interests and audience, and don’t be discouraged by initial rejections. Persistence and relevance are key and yes, the door might not open on day one, but these things, like all relationships take time, so don’t give up.
How do I make my start in PR with no prior experience?
Begin with research. Understand the media landscape in your industry, the types of stories that get coverage, and what makes them compelling. Craft a clear, engaging narrative about your brand and look for creative angles that could pique the interest of journalists and your audience. Use social media to build relationships and consider partnering with a PR professional to refine your strategy and approach.
I know starting your PR journey might seem daunting, but with the right approach and mindset, it can become one of the most rewarding aspects of building your health and wellness brand. Remember, at its heart, PR is about authentic connections and storytelling. By focusing on what makes your brand unique and how it contributes to the well-being of your audience, you can harness the power of PR to not only reach but resonate with the people you aim to serve.
Still have questions? Get in touch and let me help you find a path that feels right to you so you can get into the press and grow your audience, business and confidence.
Natalie
