Google continues to update algorithms to provide the most accurate, relevant, and reliable information to users. Among the most prominent concepts Google uses to assess the quality of content is E-E-A-T, which refers to Experience, Expertise, Authoritativeness, and Trustworthiness. For your website to rank higher, you must learn and apply these principles.
Most companies and marketers, even the Best SEO firm in Kerala, optimize their content for E-E-A-T to increase search rankings. But what does E-E-A-T mean, and how can it be implemented efficiently? Let's find out.
What Is Google E-E-A-T?
E-E-A-T means:
- Experience: Showing direct expertise in the topic. When you write about a product or service, you must have experienced it yourself.
- Expertise: Demonstrating knowledge, skills, and qualifications in your speciality. Google favours content written by professionals with established expertise.
- Authoritativeness: Being known as a credible source within your field. Authority is established through citations, backlinks, and media coverage.
- Trustworthiness: Providing openness, precision, and dependability in your information. A secure and easy-to-use website contributes to trustworthiness.
Google applies E-E-A-T as a benchmark to determine content quality, particularly for Your Money or Your Life (YMYL) content, which encompasses health, finance, and legal information. Sites that provide such content are required to have a high degree of E-E-A-T to rank highly.
How to Demonstrate E-E-A-T for SEO?
Publish High-Quality, Expert-Driven Content
Content needs to be informative, well-researched, and authored by experts in the field. Google prefers articles that present original insights, real-life anecdotes, and actionable tips. If you are writing about SEO techniques, for instance, employ real case studies, statistics, and tried-and-tested methods to substantiate your arguments.
For companies such as the Best SEO company in Kerala, creating authoritative blog articles, whitepapers, and case studies can help create industry credibility and rank better.
Develop a Strong Author Profile
Google would rather have content from actual experts than unnamed sources. Including author bios, credentials, and links to professional profiles can enhance the trust factor of your website. If a site is talking about SEO, the articles should be written by experienced SEO professionals with industry recognition.
Secondly, linking to an author's social media or LinkedIn profile provides authenticity and enables Google to verify their expertise.
Get High-Quality Backlinks
Backlinks from high-quality sites increase authority and credibility. Google views links from trusted sites as an indication that your content is worth reading. To get high-quality backlinks:
- Guest blog on industry-leading sites.
- Partner with influencers or industry experts.
- Be featured in online publications or news stories.
Sites with a solid backlink profile rank higher since Google views them as authoritative sites.
Improve Website Security and Transparency
A website's security and transparency have a direct influence on its credibility. Here's how you can enhance it:
- Use HTTPS encryption: Guarantees secure browsing for visitors.
- Offer clear contact information: Helps establish credibility and transparency.
- Offer privacy policies and terms of service: Demonstrates professionalism and adherence to regulations.
- Ensure factual accuracy: Verify all information before publishing.
Trust indications such as security stamps and user reviews also support greater E-E-A-T scores.
Improve User Interaction and Reviews
Google rewards actual user interaction and feedback. Customer praise, feedback, and social proof make a brand more trustworthy. Engage users to leave reviews on sites such as Google My Business, Trustpilot, or social media.
Blogging comments, FAQs, and social media conversation engagement also show experience and expertise. Companies such as the Best SEO company in Kerala can leverage customer testimonials and case studies to prove their success stories.
